Each day, more and more consumers migrate online as their lives
become more web-centric. The simple fact is that the internet
has become an invaluable tool in the execution of our daily
Widespread adoption of internet and email enabled cell phones
(Blackberry, iPhone and similar) continue to fuel this momentum
to new levels. A 100% "wired" mobile population is fast becoming
our future. Businesses of all sizes must accept and embrace this
reality if they are to remain competitive. To this end, premium
generic domain names continue to be the "ultimate difference
Generic Domain Names
Generic domain names are domains consisting of search phrases. For example, consumers searching
for Golf Clubs primarily use the search phrases "golf
What makes a generic domain name a "premium generic domain name"
is it's proximity to the root. Consequentially, there is a
finite number of premium generic domains available. Premium
digital real estate, as with physical real estate, is all about
Search Engine Optimization
Search engine algorithms factor in a websites domain name as part of their
function. A website using a generic domain in conjunction with
competently engineered Search Engine Optimization (SEO) will, in
most instances, rank very high in search results.
Search Engine Marketing
Search Engine Marketing (SEM) pertains to online marketing
efforts such as Pay Per Click (PPC). PPC ads displaying domain
names matching and/or closely related to the search phrase are very
effective in the minds of consumers.
Type-In Traffic, also known as Direct Navigation, is the action
in which consumers bypass search engines entirely and enter the
search phrase directly into their web browser and add .com.
example. Consumers assume that a premium generic domain name
will belong to an industry leader. It is estimated that up to 20%
of internet traffic is type-in traffic.
Fact- Businesses invest a significant amount of time and money
related to brand building. Fact- The bulk of internet searches
are generic in nature. By staggering margins, online searches are generic phrase driven, not brand
Online Consumer Credibility
Internet savvy industry leaders use premium generic domain
names to augment as well as protect their existing brand(s).
Their use lends to instant credibility with online consumers.
It is important to note that entities routinely own domains that are held by nominees (masking
ownership) until needed. Furthermore, it would be immensely short sighted to suggest that the
domains exampled are
not of strategic importance related to brand protection. Or
that they wouldn't represent a significant threat if possessed by
Professional eBusiness Developers
Specifically addressing professional ebusiness developers, the
essential to creating a "category killer" in the same
and registered trademarks are the property of their respective
owners. All other
references are for informational purposes only and are not
intended to imply any endorsement by and/or affiliation to.